Senior Manager Marketing Trends Accounts Sport (Europe)

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

• Manage a portfolio of trend-driven, sport-focused, and fashion-forward retail partners to elevate brand desirability, credibility, and cultural relevance.
• Collaborate closely with the Key Account Sales Manager to build strong joint business plans for each account.
• Develop and execute high-impact brand activations, exclusive product drops, and collaborative initiatives that strengthen the brand’s cultural positioning.
• Partner with PR, Influencer, Social Media, Event, and Content teams to amplify cultural moments across all priority markets and channels.
• Ensure all account-specific campaigns and programs align with global priorities, guidelines, tools, and seasonal direction while honoring local community relevance and account needs.
• Manage account activation budgets responsibly and track all campaign-related KPIs to secure measurable brand and commercial impact.
• Act as a cultural radar by spotting emerging trends in sport, fashion, and youth culture and feeding those insights back into the organization for strategic shaping.
• Build strong, trust-based relationships with trend accounts to enable premium execution and elevate brand heat in the cultural ecosystem.
• Work cross-functionally to coordinate product storytelling, launch timing, and activation opportunities that best fit each account’s identity and consumer base.
• Drive disciplined execution that blends creativity with operational rigor to ensure consistent, high-quality brand presence across all trend and sport accounts.

Your talent

• A solid Key Account Management or Brand Marketing expertise, built through 3–6 years of hands-on experience managing partners and driving joint business plans.

• A strong cultural fluency and affinity for fashion, sneakers, and youth culture, enabling authentic work with trend-driven retail partners.

• A high creative sensibility paired with operational rigor, ensuring culturally resonant concepts while maintaining disciplined execution.

• A robust cross-functional collaboration capability, supporting seamless work with PR, Influencer, Social Media, Event, Content, and Sales teams.

• A strong analytical and commercial acumen, enabling effective budget management, KPI tracking, and evaluation of brand and business impact.

• An insight-driven trend-spotting ability, continuously feeding cultural, consumer, and market insights back into the organization.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.