Senior Manager Marketing Trends Accounts Lifestyle Europe

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

• Own a portfolio of trend-driven, sport, and fashion-forward accounts such as Kith, Naked, Asphaltgold, and 11teamsports in close partnership with the Key Account Sales Manager.

• Develop high-impact brand activations, exclusive drops, and collaborative initiatives that elevate brand energy and desirability.

• Execute culturally relevant moments by partnering with PR, Influencer, Social Media, Event, and Content teams.

• Ensure all account campaigns and programs follow global priorities, guidelines, and seasonal tools while staying authentic to local communities.

• Manage account activation budgets and track performance KPIs to ensure measurable brand and commercial outcomes.

• Feed relevant cultural insights and account learnings back into the organization to inform marketing and product decisions.

• Build strong relationships with trend and culture-driven retailers to secure premium brand execution.

• Align closely with internal teams to ensure consistency across product flows, campaign timing, and activation opportunities.

• Elevate brand presence in the trend ecosystem by combining creative excellence with disciplined execution.

Your talent

• Strong Key Account Management and Brand Marketing competence, built through 3–6 years of experience in partner-facing and activation-driven roles.

• Deep cultural fluency and affinity for fashion, sneakers, and youth culture to navigate trend-driven environments authentically.

• High creative sensibility to develop culturally relevant concepts, campaigns, and product drops that resonate with style-forward consumers.

• Balance of creativity with operational rigor, ensuring disciplined planning, structured execution, and reliable delivery across accounts.

• Strong collaboration and relationship-building skills to work effectively with Sales, PR, Influencer, Social Media, Event, and Content teams.

• Proactive, insight-driven mindset to identify emerging trends and translate them into actionable opportunities for the business.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.