Manager Marketing Retail Flagship

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

• Develop and implement comprehensive retail marketing plans that align with brand strategy and commercial objectives.

• Tailor in-store campaigns, promotions, and product launch activations to drive consumer engagement and increase sales.

• Manage the flagship store’s marketing calendar to ensure timely and consistent rollout of all brand initiatives.

• Analyze customer behavior, market trends, and competitive activities to inform retail marketing tactics and identify opportunities for improvement.

• Partner with Visual Merchandising teams to ensure in-store storytelling, signage, and displays reflect brand guidelines and deliver a premium experience.

• Oversee the production of POS materials, digital content, and event assets while ensuring brand consistency across all touchpoints.

• Coordinate campaign development and execution with external vendors and agencies when needed.

• Collaborate closely with Retail Operations, PR, Sales, and Brand teams to maintain alignment and share insights for continuous improvement.

• Support store leadership in integrating marketing activities that enhance overall retail performance.

• Manage and allocate the marketing budget responsibly, and track campaign performance to optimize future initiatives.

Your talent

• Experience with 3–5 years in retail marketing, brand activation, events, or in-store communication—preferably within fashion, sports, or lifestyle environments.

• Hands-on experience supporting in-store activations, retail campaigns, and event coordination.

• Exposure to working with Visual Merchandising, Retail Operations, PR, and Brand teams in an execution-focused capacity.

• Understanding of consumer behavior, retail trends, and in-store engagement tactics.

• Experience coordinating, budget tracking, reporting, and evaluating campaign performance.

• Strong execution and coordination skills to support frequent in-store activations, events, and retail campaigns.

• Excellent organizational skills, including managing timelines, production assets, logistics, and vendor coordination.

• Creative mindset with the ability to support storytelling, POS execution, and brand-aligned retail moments.

• Good communication and collaboration skills to work effectively with cross-functional teams and external partners.

• Comfortable handling event logistics such as materials, shipments, guest lists, and onsite support.

• Detail-oriented with the ability to monitor campaign performance, prepare basic reports, and support continuous improvement.

• Ability to multitask in a fast-paced retail environment with frequent activations and changing priorities.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.